Many companies have recently been forced to take their operations online. This means that competition in eCommerce is at an all-time high, but so are online sales. But selling online is not as easy as putting your products on a website. You can have the best products in your industry, but if your customer journey and logistical fulfilment don’t delight your customers, you will have too little return customers to sustain your business.
Your website is not just an extension of your business. It is a paradigm shift, a new business inside your business. It is also a great opportunity to further grow your business. Online business done right can boost your company’s performance. If you set yourself up to delight customers and create a good online reputation, your business will grow. The fact that setting up a website using tools like Shopify, WordPress or Wix has become so quick and easy makes eCommerce seem simple.
When extending your brick-and-mortar business into an online shop, the business dynamics and logistics change. Your staff requirements are different and your customer service needs to change too. Moreover the way you fulfil an online order is completely different to the way you handle sales in a shop – simply handing over a product to someone who physically picked it up from the shelf and brought it to your till requires very different logistics to someone buying a product from your website and getting it delivered to their home or business.
Selling online requires a smart fulfilment process; delivery logistics as well as stock calculations are of utmost importance in order to avoid disappointing customers. Often this requires big operational changes that stress internal logistics and break existing systems and procedures.
So what can you do to make sure that your eCommerce website fulfils customer expectations and delivers business growth?
Today, outsourcing is the best way to enter the market quickly and effectively. At Miles Express we offer a comprehensive online shop logistics/delivery service.
Using our tailored advanced API technology, we connect all your points of sale and website seamlessly with our system, guiding you on how to improve your customer journey along the way.
Once this is up and running, every order that comes through the website is our responsibility. Our 30 years of experience in distribution and logistics, mean that your delivery is in the safest hands and you can rest assured your customers will be delighted.
Would you like to understand how we can help you tackle your eCommerce logistics? Book a call-back here or Call (+356) 2124 0877