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Why We Love Getting Packages: The Science of Delivery Satisfaction

Posted on Tuesday, April 18th, 2023 • Blog

There’s nothing quite like the feeling of excitement that comes with receiving a package. But have you ever wondered why it is we love getting packages so much? What is it about the act of receiving a delivery that brings us such satisfaction?

As it turns out, there’s a science behind our love of packages. Here are four reasons we find deliveries so satisfying.

The Element of Anticipation

One of the biggest draws of receiving a package is the element of surprise. Even if we know what’s inside, there’s still a sense of excitement as we open the box and see the item in person for the first time.

In fact, research has shown that the anticipation of receiving a package can be almost as enjoyable as actually receiving it. In 2014, Razorfish surveyed 1,680 shoppers from the United States, the United Kingdom, Brazil, and China. The report found that a significant majority of online shoppers were more excited when their purchases arrived in the mail compared to when they bought things in physical stores.

The Convenience Factor

In today’s fast-paced world, smooth and hassle-free experiences are in high demand. A 2020 study published in the Journal of Retailing and Consumer Services found that convenience is a significant factor that influences consumer satisfaction and loyalty towards e-commerce websites.

There’s no denying that receiving a package is incredibly convenient. Rather than having to make a trip to the store, we can simply order what we need online and have it delivered straight to our doorstep. This saves time and energy and makes the act of receiving a package feel like a real treat.

The Social Connection

A 2019 study published in the Personality and Social Psychology Bulletin found that gift-giving can improve the quality of relationships and foster a sense of closeness between individuals. When receiving a gift, one feels valued and appreciated, which can strengthen the bond between the receiver and the gift-giver. This can be especially important for long-distance relationships, where physical distance can create a sense of emotional distance as well.

Receiving a package from a company we admire can be more than just a transaction. For instance, let’s say you’re a fan of sustainable fashion and order a package from a company that prioritizes eco-friendly practices. When you receive your package, you feel a connection to the company and others who share your values. You know that you’re part of a larger community of like-minded individuals who care about the environment.

So, while receiving a package may seem like a solitary experience, it can actually be a powerful way to strengthen our social connections and feel a sense of belonging. A package can remind us of the relationships and communities that make our lives richer and more meaningful.

The Feeling of Accomplishment

Finally, there’s the feeling of accomplishment that can accompany a delivery. It may be a treat you’ve been looking forward to or a vital part of a half-finished DIY job. Whatever the contents, receiving a package can be a tangible representation of making progress on a task, getting something sorted out, or achieving a goal.

If you’re looking for a scientific reason to reward yourself for a job well done, a study published in the Journal of Consumer Psychology found that people who purchased gifts for themselves reported higher levels of happiness and satisfaction compared to those who did not.


There are many reasons why we love getting packages. Whether it’s the element of surprise, the convenience factor, the social connection, or the feeling of accomplishment, receiving a package is a small pleasure that can bring a lot of happiness into our lives.

With nearly thirty years of experience in the industry, we guarantee a high-quality delivery service that will put a smile on every face. Let’s spread the joy of receiving a package delivered with care by Miles Express.

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